In this episode of The Expert Talk, we explore the science behind performing at your best when the stakes are highest. Guest Dr. Braxton B. Shaw - researcher, professor, field engineer, and author of "DAWG" - explains how the psychological tools used by elite athletes can be transferred into business, healthcare, engineering, leadership, and career development. We discuss the concept of Transference, the process of applying resilience, focus, and mental toughness learned in one environment to succeed in another. Braxton shares practical strategies for managing stress, developing Command Presence, mastering job interviews, and leading with confidence under pressure. His powerful message is simple: when life hits hard, don't flinch. If you would like to connect with Dr. Braxton B. Shaw for coaching, speaking engagements, or professional development support, please email us at ⁠⁠⁠[email protected]⁠⁠⁠.