Track athletes do more than compete—they create culture, performance, and content that brands are completely overlooking.Welcome to The Pitch — where athletes pitch their future. Subscribe to Fearless SC for more coverage of women's sports without the asterisk: https://www.youtube.com/@WeAreFearlessSC?sub_confirmation=1In this episode, Rachel Glenn | Team USA Track & Field (High Jump, 400m Hurdles) is joined by Kansas State track star Cheyla Scott for a conversation about NIL, athlete branding, and why track & field athletes deserve more attention from major brands.Cheyla explains why companies are overlooking huge opportunities with jumpers, sprinters, and athletes whose performance naturally connects with energy, music, beauty, fitness, and lifestyle products.Rachel and Cheyla also discuss the student-athlete grind, social media exposure, performance routines, athlete visibility, and why track & field still struggles for mainstream attention outside the Olympics.What You’ll Hear:Why track athletes deserve bigger NIL opportunitiesHow athletes build their own visibilityThe reality of being overlooked in track & fieldWhy music and performance go hand-in-handThe student-athlete grind behind the scenesHow brands can better connect with women’s sportsWhy track athletes are built for lifestyle marketing Chapters:00:00 Welcome to The Pitch00:22 Meet Cheyla Scott00:50 Brand Pitch: Red Bull03:21 Brand Pitch: Beats04:45 Why Track Athletes Are Overlooked06:00 Music & Performance Mindset07:40 Women’s Sports Growth Conversation08:37 NIL Misconceptions in Track & Field10:00 Student-Athlete Grind & Travel Reality12:00 Athlete Marketing & Brand Opportunities14:29 OutroThe Pitch is simple: athletes are more than their sport. Follow Rachel Glenn: https://www.instagram.com/rxchelglenn_/ Follow Cheyla Scott: https://www.instagram.com/cheyydubb/Follow The Journey:Website: https://fearlesssc.com/X: https://x.com/WeAreFearlessSCInstagram: https://www.instagram.com/wearefearlesssc/TikTok: http://tiktok.com/@wearefearlesssc?lang=en#NIL#TrackAndField#WomenInSports#StudentAthlete#WomensSports