Banking is traditionally rigid, but the creator economy is anything but. In this episode, we sit down with Amina Taher, CMO of Wio Bank and one of the UAE’s most innovative marketing leaders, at the 1 Billion Followers Summit in Dubai.

From launching the Middle East’s first dedicated bank account for creators to the philosophy of "unorthodox marketing," Amina shares her blueprint for staying ahead in a rapidly shifting landscape. We dive into:

- The Creator Tax: Why traditional banks "don't get" creators and how to bridge that gap.
- Unorthodox Marketing: How Amina benchmarks Wio against other industries to remain a trendsetter rather than playing catch-up.
- The Power of Listening: How personal experiences (from her daughter to her mother) spark billion-dollar product ideas.
- Humanizing Digital: Bringing one-to-one human interaction back to a purely digital brand.
- Community Building: Why Dubai is the epicenter of the creator economy in 2026.

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