As AI moves deeper into organisations, trust is becoming a design challenge rather than a cultural aspiration.

In this episode of The Responsible Edge, Charlie Martin speaks with Steve Garnett about a defining moment from Salesforce’s early cloud years. When systems failed, leadership chose to publish every outage publicly.

“We published all of it,” Garnett recalls. “Because we felt that was the right thing to do.”

That decision offers a powerful lesson for today’s AI-driven organisations. As algorithms increasingly decide what employees see, how customers are served, and how performance is measured, transparency becomes essential to trust.

Grounded in a Cerkl article on AI and company culture, the conversation explores:

- Why hiding failure undermines trust

- What transparency looks like when systems make decisions

- How trust must be designed into AI

- Why leaders remain accountable for automated outcomes

This episode is a practical reflection on responsibility, leadership, and what it takes to earn trust when machines act on our behalf.

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