The Everyday Storyteller

Why trust matters and how you can use stories to build it.

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If you want others to buy into what you have to say, then you need to build trust. That trust doesn’t come from pretending to be someone you’re not, just because you feel you have to be a certain person to succeed.

No, trust comes from others understanding who you really are and what, therefore, this means to them. And how do you help others understand you better? You got it - through sharing your stories.

Here are some tips to help you build trust through your storytelling:

  1. Write as you speak to really get your personality across. Cut out the fancy pants words you feel you have to include to sound clever (unless of course that is how you speak). And then read it aloud. If it feels uncomfortable it’s likely you’ve unwittingly written it in someone else’s voice
  2. Don’t be afraid to show a slightly less polished version of yourself from time to time. Stories of failure and vulnerability create strong emotional connections as we can all relate - you’re human after all!
  3. Let your voice be your difference. Be true to yourself as you share your stories to stand you apart. If people don’t like what they hear - go and seek out those that do - they are your people.

    4. Want to continue the conversation or get some extra support with telling your story?

    Find me:

    On Instagram: @22storiesandme

    On LinkedIn: linkedin.com/in/hilarysalzman

    Online: www.22-stories.com

    This podcast is produced by the brilliant Suzi @story_publishing

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    The Everyday StorytellerBy Hilary Salzman