Kicking off the conversation in Oktopost’s newest original podcast show, Things You Should Know About Our Changed New World, is Ambassador Ido Aharoni, a well-known nation branding practitioner, a member of APCO Worldwide’s International Advisory Council, a Global Distinguished Professor for International Relations at New York University and Chairman of the Charney Forum on New Diplomacy. He was Israel’s longest serving consul-general in New York (2010-2016) and joins host Colin Day, Managing Director EMEA at Oktopost, to walk listeners through his nine principles to be considered by businesses and governments alike to in recovery from the pandemic.