Most entrepreneurs dream of landing a TV spot to talk about their business. They think TV is an ideal stage for sharing all about their products, services, and “why we’re different.” 

Spoiler alert: if you do that, producers will not air your segment, and they won’t have you back.

So what does work? That’s what this episode is all about.

Inside this episode, you’ll discover:

• Why talking about your business on TV is a guaranteed credibility killer, and the simple pivot that makes you irresistible to major media.
• The myth that expertise alone earns airtime, and the truth about what producers are really scanning for before they book a guest.
• The story of my client Mike, who stopped trying to pitch his company and instead became the kind of guest viewers couldn’t stop sharing.
• The surprising way to hook an audience without being “celebrity famous,” and why doing the opposite of what you think actually works better.
• What turns a media appearance into a movement that drives business growth long after the cameras stop rolling.

If you’ve ever dreamed of using media to grow your reach and impact, this episode will change the way you see what’s possible.

Tune in now and share this episode!

If you’ve ever wondered why your work isn’t getting the traction it deserves, or feared that media would make you look salesy, this conversation is for you. You’ll leave clear, equipped, and ready to finally magnify your message in the way that major media (and your ideal clients!) can’t resist.