Keith Keller - tips

Social Media Marketing: Twitter Grew by four million people in the last 90 days

Is 55 percent male

Great for getting exposure to your event

A global communications tool

Use Twitter DM to make connections on other Social Media platforms

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SHARE THIS EPISODE - TWEET NOW

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Doug: Welcome back to another episode of "Real Marketing. Real Fast". Today, I've got joining me, a special guest, from the other side of the world from us. From a beautiful place in Australia. We've got Keith Keller. Now, Keith is considered by many to be one of the world's leading authorities on Twitter marketing and is regularly invited as guests on podcasts such as ours, webinars, tele-summits across the globe. He shares his knowledge with audiences in the US, Canada, as well as Australia, and New Zealand. He has his own podcast series on iTunes, called "Crack the Twitter Code", and offers one-on-one coaching to clients around the world via Zoom. So welcome to "Real Marketing". How're you doing today?

Keith Keller: Hey, Doug. Don't you just love this? You're in Canada. You're a Canuck, I'm an Aussie in Melbourne, Australia and this is the world we live in, isn't it?

Doug: It is. And it's late enough for me that I can actually be drinking a glass of your fine Chardonnay but it's probably a bit early for you.

Keith Keller: Yeah, 10 AM in the morning and 3 PM for you, isn't it?

Doug: Yeah, it's noon ... there you go. We can have a glass of wine. So is there anything you want to add to the introduction about your background or what you do that you would like to share with our guests?

Keith Keller: I really want to let people know that I do have a free podcast. We'll talk about that at the end, though. I've just decided that I'm going to nail this Twitter thing. There are a dozen sites to get your head around. I can't keep up. I've just decided I'm just going to go really deep into Twitter and nail it and try all the new tricks and tips that we can share today.

Doug: Well it's interesting if you read the chatter and you talk to various people in our space, in the marketing space, that people talk about Twitter ... Do people still use Twitter? So why don't we start off with talking about "Do people still use Twitter"?

Keith Keller: Well it's a very interesting point. In the last quarter, Twitter actually grew by four million people in the last ninety days. [inaudible 00:01:55] it's completely reinventing itself again. And, the truth is that there are a hundred million people around the world that use Twitter every day. That's one with eight zeros. It's a big number. It's a big chunky number, isn't it?

Doug: Yeah, you could probably find a few customers in there. It might not be everybody in the world, but a hundred million's a good place to start.

Keith Keller: Yeah, so ... I always start with the idea that all of these sites are hard, or somewhat hard to get used to initially. So you've got to have a reason for one to play there. To sneak that "okay, if I invest an hour a day for a few days, I want to see a result." So, the hundred million people on Twitter [inaudible 00:02:43] ... with the stats for a while because I've been doing a little research on this. Because people often ask me one, "Is Twitter dead?" and "Why not just use everything else?" Facebook and random interest linkage. Because everyone's different.

Twitter is 55 percent male. Now that in itself is interesting because it means that it's totally different to Facebook, Instagram, and Pinterest, which is predominantly female. Instagram's a little bit more balanced, but Pinterest is very skewed towards females, and Facebook is too. So, if you've got a market, or site,