In this episode I break down the real reason fat loss can feel harder for women — and why it’s rarely a “broken metabolism” problem.

We cover:

• Why women often have a tighter “margin for error” (smaller daily calorie budget)
• How dieting creates adaptation (you burn less / move less without realising) and why plateaus are normal
• Why cycle, sleep and stress can amplify hunger and cravings — and how to plan around it
• Why “perfect diets” and most food intolerance testing is a distraction for most people
• The SHIFT solution: a repeatable baseline, tracking without drama, and simple weekly levers that hold up in real life