The Owned Media Observer

Why Uber's Vehicle Magazine (Like Its Previous Two Publications) May Have Stalled


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First came 'Arriving Now,' aimed at riders attending New York Fashion Week in 2015. Then there was 'Momentum,' which offered content exclusively for its drivers. Most recently was 'Vehicle,' a digital magazine that focused on Washington in Seattle. It doesn't appear to have been updated since its launch two years ago, but remains a fascinating study in how the startup that ignited the sharing economy has been trying to change the narrative. 

Links in this episode: 

https://www.thedailybeast.com/yep-uber-now-has-its-own-magazine

https://www.seattlepi.com/business/article/Uber-rolls-out-Vehicle-a-magazine-that-shares-13044304.php

https://www.thedailybeast.com/yep-uber-now-has-its-own-magazine

https://www.scribd.com/doc/257417698/Momentum-Magazine-Issue-1

https://www.vehicle-magazine.com/

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The Owned Media ObserverBy Shane Schick