Many LinkedIn influencers out there will tell you to un-gate your content. Why? So that more people can have access to it and, therefore, will likely be a customer down the line. But in our opinion, that's bad advice.

So in this episode, we'll look at:

• Why gating your content is important
• The four-part process of creating a high-value lead magnet that converts
• How we've helped our clients generate millions in revenue from gated content 
• When you shouldn't gate your content 

By the end of the episode, you'll have a strong understanding of how to properly gate your content and generate more revenue for your SaaS business.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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