No business exists without a customer; and no customers exist without marketing outreach - So, how is it that two businesses selling the same exact product/service can have vastly different results? Wharton Marketing Professor, Jonah Berger rejoins Moe Abdou to discuss the science of influence and why it starts with deep understanding.

Why Understanding is the Key to Influence

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO's, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal.  For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting & pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

Business

Entrepreneurship

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO's, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal. For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting & pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

Moe and Jenna Abdou interview a highly influential roster of founders, venture capitalists, CEO's, master thinkers, bestselling authors, academic minds, and creatives to deconstruct the hidden insights that only those who are building breakthrough ventures can reveal.  For ten years now, 33voices has engaged closely with founders, senior executives and company builders to identify interesting &amp; pressing challenges that give rise to thoughtful dialogue with contributors who not only think differently, but who represent the frontiers of knowledge in business, culture and lifestyle.

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Why Understanding is the Key to Influence

Why Understanding is the Key to Influence