Bhaskar Sarma is a full stack growth marketer who helps companies and leaders to get more qualified traffic to their site, increasing conversions on their website, converting more free trial users to paid customers and keeping them loyal, upsell and cross sell them and setting up a customized analytics stack which tracks users right through the entire customer cycle.

Bhaskar is experienced in many marketing channels including Conversion copywriting, SEO, Website/competitive audits, Email marketing, Case Studies, Whitepapers, Video and Webinar scripts, Onboarding design, Revenue optimization, Marketing automation and Sales funnel optimization.

Bhaskar was a Features writer at Digit, India’s largest tech magazine, and more recently he was a SaaS marketer and full stack growth hacker at Pixels and Clicks, where he wrote SEO web copy, whitepapers and case studies and also consulted clients on content marketing strategy. His niche and expertise is in the B2B space.

In this episode we cover:

-The importance of copywriting

-Writer’s block: what to do

-The persona development process (Jobs to be Done)

-Tools and strategies for copywriting

-Incorporating your brand’s voice

-Hiring copywriters: when and how to do so

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Get in touch with Bhaskar:

Twitter: @bhas

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Bhaskar's Website

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