Grüns didn’t just build a supplement brand — they redefined how people consume greens.

In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever — one of the most aggressive buyers in health & wellness.

In this episode of Ecommerce on Tap, we break down:

Why gummies beat powders

The manufacturing breakthroughs that made Grüns possible

How they scaled to millions of units per day

And why Unilever had to buy them

If you’re building a CPG brand, this is a masterclass in:

Product-market fit

Supply chain innovation

Exit strategy