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Why Unique Story & Value Proposition Matters in Podcasting
Q: What do podcasters look for so someone can be of value to them? - Jonathan Taylor
A: Unique story and/or a value proposition with a fresh spin on it
When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart.
Business and Entrepreneurship podcasts often cover topics around:
Sales
Marketing
Scalability
Culture
Work-Life balance
This isn’t going to change, but they still need to keep it interesting - not just for the listener, but for themselves.
Here’s how to bring value to any podcast you join:
🔍 Uncover Your Unique Angle: Find the fresh perspective in your story. Like motivational speakers who inspire with timeless messages through new stories, your challenge is to present insights in novel ways.
🔄 Repackage with a Twist: Topics like marketing or sales are podcast staples. The key isn’t to avoid these themes but to reinvent them. How can you discuss these familiar topics in unexpected ways?
💡 Deliver Differently: Aim to alter how content is delivered. A fresh perspective or storytelling approach can revitalize well-trodden topics.
To excel as a podcast guest, ensure your pitches emphasize how your unique perspective adds new dimensions to ongoing conversations. It’s about adding a new spin, not starting from scratch.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
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By Spencer Carpenter / Outlier AudioQ: What do podcasters look for so someone can be of value to them? - Jonathan Taylor
A: Unique story and/or a value proposition with a fresh spin on it
When podcast hosts scout for guests, they're not just looking for expertise—they're searching for a unique spin on familiar themes. It’s not merely what you say; it's how you say it that sets you apart.
Business and Entrepreneurship podcasts often cover topics around:
Sales
Marketing
Scalability
Culture
Work-Life balance
This isn’t going to change, but they still need to keep it interesting - not just for the listener, but for themselves.
Here’s how to bring value to any podcast you join:
🔍 Uncover Your Unique Angle: Find the fresh perspective in your story. Like motivational speakers who inspire with timeless messages through new stories, your challenge is to present insights in novel ways.
🔄 Repackage with a Twist: Topics like marketing or sales are podcast staples. The key isn’t to avoid these themes but to reinvent them. How can you discuss these familiar topics in unexpected ways?
💡 Deliver Differently: Aim to alter how content is delivered. A fresh perspective or storytelling approach can revitalize well-trodden topics.
To excel as a podcast guest, ensure your pitches emphasize how your unique perspective adds new dimensions to ongoing conversations. It’s about adding a new spin, not starting from scratch.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/