Oh those tricky, nasty, greedy salesmen and how they'll have the nerve ask you to buy more.

Brian talks about why we should be all those things and upsell on the regular.

https://www.youtube.com/watch?v=cmnsE5AMPz4

Transcription

Why upsell?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about this concept of upselling. Alright, upselling, if you're not familiar with it, it's the term of the idea of when you sell something, somebody that you offer to sell them something else after they bought.

That's in general, that's how upsell upselling is referred to, and this happens a lot online.

I've known a lot of people that complain and complain and complain about this. There's only one reason why upselling is done so often online. It's very simple. It works, okay.

People don't buy things that they just don't want. If you don't want it, you tend to not buy it, whether it's being up-sold or not, that you're not unless you're just hemorrhaging money, and you're just looking for a place to put it.

Even in that case, I mean, is there anything wrong that someone's offering to take the money off your hands, they're offering you something in exchange for it?

It's not like they're saying, hey, just give me some more money. You know, you want to, you know, they're not saying that an upsell, is you've bought this.

Would you also like this?

How about this?

That's all an upsell is, in, a lot of people can look at it as sleazy or tricky or whatever, there is a mentality that goes along with the process. A person and here's how it's described most of the time is that a person that has bought something has already broken down most resistance to parting with their money.

They're in buying mode, there's a difference between being in buying mode, and be out of buying mode and having to be convinced to go into buying mode, it's like two different parts of the brain.

Once a person's in buying mode, they're more likely to buy the next thing where if you would have started with the, with the second thing first, they may not have gone for it, but because you started them off with one thing, and then said, Well, how about this also and sometimes they tie together.

Well, and sometimes that, you know, hey, you've bought the pool. Now, here's a patio set to go with it, or what have you.

Sometimes they tie together.

Well, sometimes they don't.

But the plain fact of the matter is, if somebody wants it, they're going to buy it anyways.

If you can offer it to them great. Quite oftentimes what happens online, especially with information products, if you're selling an information product online, or some type of digital product, the person isn't necessarily getting everything that they want with that one product.

So why not try and sell them more, the worst thing they can say is no. And people do people turn down upsells all the time.

So often, you will hear if you go and listen to podcasts from some of the largest companies and marketers out there online today. And online is one of the most unique that it's one of the most common places I meant to say common.

One of the most common places that you'll see the upsell done in a very straightforward linear fashion. And one of the things that you hear over and over and over again, is that they don't make money off that first purchase.