In this episode, I discuss why US startups commonly fail in emerging markets.  Emerging markets are an incredibly important part of the global economy, and US startups have a lot to learn if they want to succeed in these markets. US startups have a lot of success in developed countries, but when they try to expand into new markets, they often struggle.   After watching this video, you'll have a better understanding of why US startups commonly fail in these markets and what you can do to avoid these failures. If you're a US-based startup looking to expand into new markets, then you need to watch this video! I'll be discussing a key factor that contributes to US startups' struggle when it comes to expanding into new markets.