Why use digital media for your business? Listen and learn from Mark Smith about business development and why use digital media.

Why use digital media for your business? Listen to some essential insights from our guest, Mark Smith, on why some businesses need digital media to help them grow.

Mark Smith is the Business Development Director of The ChannelPro Network, the premier resource for growing IT service companies. Mark was the Founder of Windows NT Magazine, with a reach of 1.5M unique enterprise IT professionals in 160 countries. Mark sold Windows NT Magazine to Penton Media for $100M. EH Media has helped customers generate thousands of leads, and Mark teaches these marketing automation techniques to MSPs through his online mentoring program called Recurring Profits Mastery.

What you will learn from this episode about why use digital media:

• How Mark helps media companies launch new products and do business development
• Why use digital media to help grow your business
• Why Mark chose podcasting and video over other media channels
• How Mark found success as a media professional by niching down in the IT industry
• The process and timeframe Mark followed to develop his webinar and online course
• Mark’s N.A.T.I.O.N. framework and how you can use it to generate traction within your market
• The obstacles that entrepreneurs have to overcome to make progress as a media company
• The litmus test (pyramid) Mark developed for his guest funnel
• Why use digital media now and leverage the benefits as early as possible

Resources:

• Website: IoTPlaybook.com
• Podcast: https://podcast.iotplaybook.com/
• Twitter: https://twitter.com/IoTplaybook
• LinkedIn:
  • https://www.linkedin.com/in/markhoustonsmith/
  • https://www.linkedin.com/company/iotplaybook/
• Facebook: https://www.facebook.com/iotplaybook/
• Need more insights on why use digital media for your business? Ask the experts

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Listen to a related podcast on why use digital media from our guest, Robert Rose