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Why Users, Not Customers, Are Key to Business Success
Aaron Shapiro, author of Users Not Customers: Who Really Determines the Success of Your Business, discusses how B2B services firms are growing their business via a user-focused approach in the digital online space.
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By RainTodayAaron Shapiro, author of Users Not Customers: Who Really Determines the Success of Your Business, discusses how B2B services firms are growing their business via a user-focused approach in the digital online space.