Flemming has always been interested in computers but hated how horrible they were to use. Now he starts his day at 5 am each morning, to take care of his job as a contractor for the Chinese Huawei. Here he uses his UX problem solving to make digital change for Huawei’s large clients. This change is not just about using new technologies, but how to build up a business model around said technologies

Design thinking is getting more and more widespread, which means you no longer need designers for basic websites and basic applications. Flemming, therefore, foretells a future, where designers will face more competition, and they will need to move up the value chain and brace increasingly complex problems.

Thanks to our sponsor Preely, Nora Horn and Simon Dybdal for their support in making this episode.