"Service is when a person leaving the store getting more than they expected". These words from a supermarket training course for new employees proved to determine the direction of Helena's life. Giving more than people expected has been her recipe ever since she complained her way into Kolding design school. Here her extraordinary passion for digital interaction design has moulded her into the community builder and UX advocate we all know her for today.

Thanks to Pavel Konstantinov, Simon Dybdal and Preely for making this episode.