Helena traveled to Sweden to interview Swedish experience designer, Karolina, at IKEA Retail Business and Digital Department in Malmö. It doesn't get much more Swedish than that!

Karolina originally wanted to become a 3D animator, but after being taught many things she wasn't interested in learning, she now, two decades later, finds herself enabling 'design for the many' as a Senior Experience Design Leader at Ingka Group, IKEA's largest strategic partner. Hear her story, how she works and her view on the future of UX.

Thanks to our sponsor Preely, Thanks to Pavel Konstantinovs and Simon Dybdal for making this episode!