Most brands think they have an engagement problem when they actually have a conversation problem.

Because facts matter. Credibility and data matters. But if your content stops at “here’s a statistic,” you’re probably creating passive engagement instead of real conversation.

This week, I’m digging into why some of the smartest, most accurate brands online are still struggling to get people to respond and why algorithms are increasingly rewarding conversation over broadcasting.

It’s part two of our May Series on Social Penetration Theory—and how it can help explain why so much brand content gets seen but not responded to.

We’ll get into:

• Why facts alone rarely create meaningful engagement
• What LinkedIn’s analytics reveal about where reach is actually happening
• The difference between passive consumption vs. conversation-driven content
• How to stay compliant without losing personality or warmth
• Why conversation is becoming more valuable than reach

Mentioned:

Free Talk-Worthy Content Course: https://bsquared.media/courses/talk-worthy-content

Connect with Brooke Sellas on LinkedIn: https://www.linkedin.com/in/brookebsellas