You grab your phone. You click into your favorite social platform. You start to scroll.  And it never fails... Mid-scroll, you come across someone annoyingly declaring the "Vanity metrics don't matter " mantra.

You know what I'm talking about. The ones who try to convince you that generating high levels of visibility or building a massive online network is somehow not worth it...

Hate it or love it... my question to you is, what do you really believe?

In the next 17 minutes, I tell a story that reveals a very unpopular truth about vanity metrics...
Not only do they matter, they matter a lot...

And for one reason more than any: Leverage.

Thanks for listening.

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