In the first episode of Simon Says Video I'm joined by psychologist, stand-up comedian and self-professed pop star Paul Boross.

I've been working with Paul on his award-winning The Humourology Podcast as his producer, but our friendship extends much further back.

It was a pleasure to have him on the podcast as we talk about the psychology of video and why all businesses need to be using it.

Highlights from this episode:

(01:54) Why is video so powerful?

(06:30) The three second first impression

(13:03) The importance of eye contact

(17:45) The fear of performance

(27:50) Using video for sales

(32:06) Waning attention spans in a content-abundant world

(38:38) It's about clarity

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