In this episode of The Visibility Brief, Yext SVP of Marketing Rebecca Colwell sits down with Will Reynolds, CEO and VP of Innovation of Seer Interactive, for a conversation about how AI is reshaping not just search — but the fundamentals of marketing itself.

For years, marketers have measured success in rankings, impressions, and traffic. But AI is changing what those numbers are worth. When a chatbot can summarize everything ever written about a brand into a single answer, being visible stops being a competitive edge and starts being table stakes.

A brand can show up everywhere and still lose if it isn't believable and trustworthy to customers. And when this trust becomes the deciding factor, the old marketing playbook starts to break.

Will's argument: AI is pushing marketing away from content built for scale and toward something much harder to fake: credibility.

• Why visibility alone no longer drives results
• The risks of overusing AI-generated content
• How unique perspectives, lived experience, and subject matter expertise are emerging as the most valuable signals
• What marketers should stop, start, and rethink

If you’re a marketing leader navigating the shift from visibility to credibility, this episode will help you rethink how your brand shows up — and whether it earns the trust required to win.