A brand is a voice and a product is a souvenir.’ (Another way to think about the concept is that consumers use products. But the brand is what catches their attention, draws them in, sells them, and speaks to them.) So having a Voice for your brand is vital. In this episode, Mack shares Why voice-overs are important in videos by coming 3 aspects of a voice: 1. ETYMOLOGY 2. SOUND 3. SYNTAX For more information about Mack, be sure to check out his website https://www.mackgriffinvo.com/