Since the 1970s, productivity has increased slightly, but wages have remained mostly flat, meaning real incomes have declined when adjusted for inflation. Essentials like housing, fuel, and food have become more expensive, while luxuries such as dining out have become more affordable. We also explore why restaurants and fast food chains like McDonald’s, Burger King, and Subway survive despite tight margins. Fast food businesses invest heavily in location research and logistics to maximise profits. We discuss the rise of vegan and meat-free options, including McPlant and the Impossible Whopper. This video combines economic insights with real-world examples from the hospitality industry to explain why wages stagnate and how businesses adapt to consumer demand.