Alternative Investments Chat

Why We Buy the Shiny Things: The Psychology of Alternative Investing


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Alternative investments aren’t only about returns; they’re also about identity, story, and emotion. This episode digs into the psychology that drives people toward collectibles, private deals, altcoins, and other non-traditional assets. We explore why scarcity and exclusivity trigger powerful buying impulses, how generational tastes influence what gets bought, and why emotional attachment can both create opportunities and derail otherwise smart decisions.

Whether you’re an investor curious about alternatives, a wealth advisor guiding client behavior, a founder or sponsor raising capital, or simply someone who wants to better understand the human motives behind investment flows, this episode has lots of insights.

Listen to Learn:

  • How exclusivity and scarcity (and yes, FOMO) fuel demand for alternative assets.
  • Why investors value story, status, and meaning in addition to pure ROI.
  • Key behavioral biases to watch for: overconfidence, herd mentality, sunk-cost fallacy, and illiquidity bias.
  • How generational differences shape what gets bought, from passive rental real estate to NFTs and fractional luxury.
  • Practical steps to avoid emotional traps: align investments with goals, perform rigorous due diligence, and quantify liquidity needs.

Tune in to Alternative Investments Chat to learn more about the psychology of alternative investing and how to make smarter, less emotional decisions with your capital.

Alternate Investments Chat socials:

Facebook, Instagram, YouTube: @alternativeinvestmentschat LinkedIn: linkedin.com/company/alternativeinvestmentschat TikTok: @altinvestmentschat

Parent company socials:

Facebook, Instagram, YouTube: @invessio 

LinkedIn: linkedin.com/company/invessio/

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Alternative Investments ChatBy Invessio's Erica Lanier and Erin Akers