Welcome to the Making Margin podcast! Greenway’s team is here to discuss common financial mistakes and to help you navigate them. 

Meet the voices behind this episode of Making Margin:

• Nick
• Natalie 
• Jeff
• Drew

Today’s topic is all about why people, including us, buy what we buy and what influences our purchasing decisions.

A common refrain for us (and our clients) is spending money without really knowing where the money went. So what are those things (tangible and intangible) that influence your purchasing decisions?

Discussion Topics:

• Once you’ve decided you want to buy something, how do you go about determining how much to spend and which one to get?
• Does advertising influence your decisions?
• Do other people influence your decisions?
• What guardrails should people have in place to keep from overspending?

Resource:

• https://marketingistheproduct.com/35-factors-that-influence-consumer-buying-decisions/