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November 23, 2021

Why we decided to create an online masterclass

7 minutes

Liz shares the thought process and the "why" behind putting together Mediadev Marketing Masterclass for you software marketers!

Essentials to Lead Generation for software vendors is MediaDev's pilot online marketing course. We're really excited to be able to share this project with you, and we hope that it will serve the purpose of enabling you or your BDR's to be more successful as you do outbound lead generation activities.

We have provided vast information about:

how to do outreach

what channels to use

what types of messaging to create

how to understand your buyer personas

how to create a database of qualified contacts

how to put together a leads report

how to do the outreach and be successful

how to get past gatekeepers

how you can craft emails that get opened and read and improve your response rate and ultimately your conversion rates

If you're keen to become a high-performing lead generation specialist this 2022, Essentials to Lead Generation for software vendors is now open for enrollment. You may find all the course details here.

Join your class of top-performing lead generation specialists now!

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