The fourth success principle of Liking dictates that we are more likely to do the things others want us to do for them, if we like them. This episode reflects on the pioneering work of business psychologist Robert Cialdini, who wrote Influence, the Psychology of Persuasion, in 1984. It looks at how to get people to like you or what you represent, so they say yes to what you're offering them.

ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives. 

Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML

Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass