Most salespeople know they should be asking open-ended questions—so why don’t they?In this episode, we dig into the real reasons many professionals default to yes/no questions, even when they know better. From fear of losing control of the conversation to rushing toward a close, these habits can quietly limit how much you truly understand your prospects.We explore the hidden cost of not using open-ended questions: missed insights, weaker connections, and opportunities that stall out before they ever have a chance to grow. When you’re not inviting prospects to share more, you’re often making assumptions—and that’s where deals start to slip.You’ll learn how to use open-ended questions more intentionally to uncover real needs, build trust, and guide conversations in a way that feels natural instead of forced. If you want stronger discovery, better engagement, and more consistent results, this episode will reshape how you ask—and listen.

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