In this episode of Act on Tech, Alex takes a step back from tools and trends to explain the principles and non-negotiables behind how Alex Custom Tech operates. This is a business-first conversation about why proactive IT matters, why break/fix thinking creates long-term problems, and why clarity is more important than trying to please everyone. Alex shares his approach to business IT, security, and infrastructure—and explains why being selective isn’t about turning people away, but about building the right partnerships. This episode is for business owners who value structure, planning, and technology that works quietly in the background.

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