Most people think a website is just a digital brochure. It’s not. In this candid convo with attorney Whitney Short, Alex breaks down why a website should be treated like a marketing engine — not a template.

They talk about why selling “outcomes” beats selling “web design,” why fast doesn’t always mean sloppy, and how real customization makes all the difference when it’s time to turn on paid ads. Whitney explains what it's like working with a designer who actually listens, applies cross-industry experience, and delivers results instead of cookie-cutter solutions.

They also get into why process matters, why creative work can't be rushed, and the importance of building a site that reflects you — not just a stock layout. If you're investing in marketing and care about results, this one's for you.