In this episode, Sarah and Hillary share the heart behind Apothecary & Co’s new VIP Membership Program. Learn why this shift is happening, what it means for current and future clients, and how it allows them to offer deeper, more personal support without compromising their ability to serve the entire community. VIP members will gain access to exclusive features like direct messaging, journaling, food tracking, and priority scheduling—ideal for those who need ongoing, individualized support. But rest assured, for your everyday questions and needs, the team is still here and always happy to help. This episode is all about creating clearer boundaries and better service for everyone.