Design tools can be complicated, and for some MSMEs and SMEs it might be a thorn in their side. But this shouldn't be a roadblock to getting your brand out there. Stive Asia was established in July 2020 by founder Jeff Fan and co-founder Shi Min. Stive, a portmanteau of simplified creative, is a homegrown platform that aims to make creativity easily connected and accessible by anyone, even without the knowledge of professional software. We talk about the idea, and the tech behind it.