By 2020 more than 50 million US women will be 51 or older - the average age of the menopause - and yet this market remains underserved by mainstream brands – why? Christian Ward talks to founder of MegsMenopause, Meg Mathews and Lisa Payne, Stylus’ senior beauty editor about why all brands need to be aware of the needs and concerns of older consumers, and the opportunities for engagement in this traditionally neglected market.