In this Fatrank Podcast skit, Dan Grant and Ben Eden demonstrate exactly why their team avoids taking on unrealistic SEO clients. The conversation highlights a fictional client who brings a brand-new Wix website with no content, no backlinks and an impossible goal: ranking #1 for the ultra-competitive keyword “ecig” on a £1,000 budget. Through humour and exaggerated demands — from endless reports to background checks on staff — Dan exposes the disconnect between what some clients expect and what effective SEO actually requires. The episode showcases the challenges agencies face, the importance of realistic budgets and timelines, and why proper content, links and strategy are essential for real results.