In this episode, Kyle Sulerud and Drew Carrell pull back the curtain on the intense and often stressful process of selling a marketing agency. From the "90 days of hell" in due diligence to finding a "Picasso in the attic" valuation, they share the honest reality of transitioning away from a company after a decade of hard work. Whether you are looking for a strategic exit or aiming to "burn the boats" and focus on a new venture, this conversation provides essential insights into what buyers really look for and how to ensure your agency is truly sellable.

https://thatagencygroup.com

https://usejuiced.com

0:00 - Selling a thriving agency

0:47 - Show intro and episode setup

2:25 - What they can share

3:24 - Why sell a profitable agency

9:47 - Figuring out how to sell

11:46 - Common agency exit structures

12:53 - How agencies are valued

21:16 - Different types of buyers

25:22 - Choosing a specialized broker

30:02 - Serious buyer conversations begin

33:16 - Comparing the two offers

37:44 - Preparing the business transfer

39:24 - Due diligence and bank review

44:08 - Wire transfer and relief

45:45 - Communicating the sale internally

49:52 - Post-sale transition role

54:52 - What buyers want to see

1:01:17 - Broker recommendation and disclaimer

1:01:57 - Community plug and engagement ask

1:02:30 - Next episode preview