December 09, 2022

Why Wearing Your Hat Backwards is Key to Building a Brand as an Effective Marketer - Nick Bennett

13 minutes

Summary/Abstract

In this episode, Dr. Jim and Nick Bennett discuss how to build an effective community, how to build authentic relationships, and how to execute a level of consistency in order to establish a cohesive, personal, professional brand.

In March of 2020, Kyle Coleman, then-boss of LinkedIn user and field marketer Nick challenged him and a few other of his direct reports to start posting on LinkedIn and see what would happen. Nick, being a competitive person, took him up on the offer.

Nick began posting about his experiences in field marketing, and found that his posts began to gain traction. He never imagined that his posting on LinkedIn would take him where it has today, but he is grateful to have started on the journey.

In this conversation, the value of LinkedIn is discussed in terms of its ability to help build relationships and credibility. It is noted that LinkedIn can be leveraged in different ways depending on one's industry and the specific pain points they are looking to address. It is also mentioned that LinkedIn can be helpful for introverts in terms of building relationships and getting to know people on a deeper level.

Nick talks about how he has built up his career over the last few years, and how he is now in a position where he can be selective about where he works. He talks about how his responsibility as a leader is to help his team members grow in their careers.

Timestamps