Laura Barr, CEO of Barr Web Services, breaks down the essential elements of effective websites and why they matter for all businesses. She explains the science behind website usability while sharing practical tips to make your site more accessible, user-friendly, and effective at converting visitors into customers.

• Most websites lack clear calls to action, preventing visitors from taking the next step
• Effective websites require four elements: SEO, usability, analytics, and accessibility
• Website accessibility is legally required in the US, regardless of site size
• Using simple language and scannable content helps visitors find information faster
• Writing clearly demonstrates expertise better than using unnecessary complex words
• Consistency in styling and formatting creates a professional impression
• Anchor links can help balance SEO needs for longer content with user experience
• Small changes like descriptive link text instead of "click here" improve accessibility

For more website tips, follow Barr Web Services on Facebook where Laura posts weekly advice, or visit her website. Contact her for free consultations—she believes advice should always be free.