In this episode of the 10x Finance Podcast, host Albert Gozzi interviews Brandon Sullivan, CFO at 2x Marketing, about transforming finance operations through weekly reporting cadences. Brandon shares the importance of real-time monitoring of business metrics and the impact it has on board engagement. He emphasizes the need for continuous course correction in business strategies to ensure alignment with goals and improve overall dynamics within the organization.

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Chapters

• 00:00 Introduction to 2X Marketing and Brandon Sullivan
• 02:34 The Importance of Weekly Financial Reporting
• 07:14 Metrics That Matter: Identifying Key Performance Indicators
• 09:39 Tools and Technology in Financial Reporting
• 11:54 Cultural Resistance and Stakeholder Buy-In
• 13:23 Common Mistakes in Financial Reporting
• 15:25 Rapid Fire Questions with Brandon Sullivan
• 18:45 Podcast Outro