Man, I really love a boring business. I think boring businesses are really beautiful in a lot of ways for so many reasons. I first started thinking about boring businesses when this person I knew made an absolute killing back in the day. I don't even know if their company is around anymore, but they started what was essentially [00:00:30] Uber for construction type dumpsters in Europe. It was one of those things where it was an old industry. They didn't really use technology. There were no apps. Companies in the space didn't really have a website, and this guy came into the industry, made viral videos, had an app, [00:01:00] had a phone number you could call 24/7, had a website, and really made it easy for anyone to get ... You know those dumpsters you see in the street when they're doing demolish on a house or construction work and they just put everything in these huge dumpsters? That's what they did, right? Not sexy at all. It's not like blockchain. They weren't launching their own token or anything like that. But I [00:01:30] really enjoyed the way he put like this kind of cool wrapper around the space. Came in with really fun branding and brought innovation to this industry that hadn't seen it for a while. That's kind of what got me thinking about this.

And then recently I was contemplating one of the products that I really like a lot, which is Rev, which does the transcribes for the [00:02:00] Flippening Podcast, my other podcast, and they do transcripts for this podcast too. And there's a lot of people that do transcription. If you go to UpWork or Craigslist or anywhere like it's like of a commodity, right? But Rev just kind of took it to the next level. They have over 100,000 paying customers. They've done ... Let's see. [00:02:30] I'm on their website right now. I forgot how many millions upon millions of minutes they've transcribed. But they took this thing that was arguably kind of boring and they just took it to the next level. They have an iOS app that you can just ... Or they have apps on Android. They have a bunch of apps that you can just talk into it and then they send you a transcript back. You can pay more for time stamping. They'll transcribe [00:03:00] it for you in a pretty automated fashion and get you ... Like if you want, you can get a transcript back immediately because they'll have their machine do it, then they'll have their AI do it, and then they'll come in and have a human go over it and make it perfect. They get so many little things right. 

One of the reasons why this podcast is so fast for me to produce is because I record it and then I immediately [00:03:30] drop the audio file into a folder on my computer, like just on my desktop, not on Google Drive or anything. And I have a little automation that runs using their API that just sends the file to Rev and generates an order and has all these settings preselected and the folder just gets populated later with the transcription of the file. I don't even need to log into their website. I just drop it into a folder. [00:04:00] They'll do ... What is it called? They'll do the closed captioning on videos. They'll take any file format. You can just send them the URL of a video, and they'll transcribe it. It's pretty incredible. 

When you're going to checkout, you can enter names of people. It's just incredibly well done. They've got an app that you can just install on your phone, and you can [00:04:30] place calls out of it and then it'll record and transcribe those phone calls for you. Like they just really thought of everything, and the accuracies amazing. One day I got a transcript back from them, and it was fine.

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