<p>Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.</p>

Liz talks with Ryan Sorley, CEO of DoubleCheck Research, about the value of understanding how your customers are won or lost, and how it helps improve your sales process.

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

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Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy

Why Win-Loss Interviews Should be the Cornerstone of a Software Vendor’s Sales Strategy