What happens when a professional actor decides to take on one of the toughest categories in beverage? In this episode of Pour Decisions, Dino Sarti sits down with Matthew Postlethwaite, Founder of Proda Soda, to discuss the journey from Hollywood to launching a nationally distributed protein soda brand. Matthew shares how a personal family health challenge sparked the idea, why he spent 18 months perfecting the formula, and how Proda Soda earned a nationwide launch across 487 Sprouts stores. From formulation challenges and sweetener debates to retail strategy and category disruption, this conversation offers a behind-the-scenes look at building a modern beverage brand in one of the industry's most competitive spaces.