Because we experience ourselves as holding our positions for good reasons that are based on facts and logic, we tend to believe that facts and logic are the most important tools in winning supporters for our positions. For good or ill, they are not. Why “winning” arguments isn’t winning supporters sheds light on the processes by which political and moral judgments are really arrived at and defended, and how those processes can be “hacked” for effective persuasion.

Recorded at FEECon 2018.