Rethinking about your hard. What if the small hard thing you choose today could spare you from the bigger pain you fear most? This week, we sit down with entrepreneur-turned-wellness-builder Matt Stern to trace the arc from a 300 sq ft pool house to $300M+ in business outcomes—and why he pivoted to women’s health with a new mission grounded in family, freedom, and real results. The story moves fast: early startup lessons in growth, the power of purpose over pure hustle, and the moment he saw GLP‑1 meds not as shortcuts, but as lifelines that help people finally build sustainable habits.

We go deep on the hormone health gap. Matt shares his wife’s frustrating journey to find a clinician who would listen, his mother’s preventable osteoporosis, and how decades-old fear has kept too many women suffering in perimenopause and menopause. We talk about what needs to change: access, evidence-based education, and personalization that meets each woman’s biology and goals. From brain fog and sleep to bone health and even female hair loss, the conversation connects dots that mainstream care often misses—and outlines how a for-women, by-women telehealth approach can center expertise and dignity.

Along the way, we get tactical. A daily walk paired with a positive podcast. Breathwork that doubles as meditation and a nervous system reset. Consistency over intensity.  By the end, “choose your hard” sounds less like grit and more like self-respect—a way to make tomorrow lighter by taking a compassionate step today.

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Matt's book recommendation: Ego is the Enemy by Ryan Holiday

More about Matt:

Matt Stern is more than just a growth marketing expert, he’s a self-made entrepreneur, father, and story-driven leader who went from being homeless to generating over $300M in collective business revenue. As the CEO of The Stern Group and MyStart Health, Matt has helped build and scale multiple brands, but his real mission lies in helping others balance business success with life’s deeper challenges.

Whether he's discussing high-impact marketing, the raw truths of fatherhood and resilience, or how a single round of golf can reveal everything about a person, Matt brings authenticity, strategy, and lived experience to every conversation.

https://thesterngroup.com
https://www.mystarthealth.com

https://www.linkedin.com/company/thesterngroup/posts/?feedView=all
https://www.instagram.com/the_stern_group/

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