On This Episode:

What if everything you've been told about building a successful fitness studio is wrong?

In this raw, unfiltered episode, Jemima Steinhart pulls back the curtain on her darkest year as a studio owner—when her own brother betrayed her, stole her client data, and opened a competing studio down the street.

But this isn't just a story about betrayal. It's about the breakthrough that changed everything.

You'll discover why opening more locations when your first isn't at capacity is sabotaging your success. Why "fake it till you make it" and "work hard, play hard" are toxic mantras that keep you busy but broke. And why the studios crushing it right now aren't working harder—they're working smarter.

This episode will make you uncomfortable. It might even make you angry. But if you're ready to stop repeating the same exhausting patterns and finally build a studio that works FOR you (not the other way around), this is your wake-up call.

You'll Learn:

• The 3 critical numbers that reveal if you're actually successful or just busy
• Why comparing your prices to competitors is slowly killing your business
• The pre-trial nurture system that skyrockets show-up rates (that 95% of studios ignore)
• How to make prospects run through your doors instead of ghosting appointments
• The psychology of gifts vs. selling (and why your prospects need to feel this difference)
• Real talk: What to do when you realize you've been building wrong from the start

This Episode Is For You If:

• You're considering opening a second location but your first isn't at full capacity
• Your trial bookings show up less than 70% of the time
• You're exhausted from working 60+ hour weeks but your P&L doesn't reflect it
• You've been burned by competition and need a new strategy
• You're tired of chasing the next shiny thing instead of fixing your foundation

Key Quotes:

"F*ck work hard, play hard. F*ck fake it until you make it."

— Jemima Steinhart

"You have so much more when you have less operations, but the operations that you run actually work."

— Jemima Steinhart

"People hate being sold, but they love to buy."

— Jemima Steinhart

"The most expensive thing is the time that you give that single person."

— Johann Cabrera

Timeline:

[00:00] The provocative opening you won't forget

[02:30] The 3 indicators showing if you're successful or just pretending

[06:54] Jemima's darkest year: family betrayal and business theft

[10:26] Why giving more beats competing on price every single time

[20:00] The pre-trial nurture sequence that changes everything

[30:00] Why your prospects are ghosting (and exactly how to fix it)

[36:00] The gift strategy that makes clients feel safe instead of sold to

Resources Mentioned:

• Custom meal plan prompts and shopping list generators
• 3D body scanning assessment tools
• Video sales letter frameworks
• Automated confirmation systems with urgency triggers

Connect with us:

• Let's connect on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠Book⁠⁠⁠ a 15 min call with Jemima

• Get the only EMS Business Growth Book on the planet now on ⁠⁠⁠⁠⁠Amazon⁠⁠⁠⁠⁠

Ready to stop working harder and start working smarter?

This episode will either confirm you're on the right track—or completely change how you run your studio. Either way, you need to hear it.

Share this with a studio owner who's grinding themselves into the ground. They'll thank you later.

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