Last year I made the decision to step away from a recent strategic partnership. The reason? Their client care, or in this case, lack thereof.

How your team members, your contractors, your vendors, even your strategic partners care for your clients is a direct reflection on your approach to client care.

It doesn’t matter how much you say you care for your clients. It only matters with the evidence someone can see on a consistent basis.

In my situation, I could see patterns of client neglect after I introduced our clients to this strategic partner. Clients didn’t receive nearly the same level of client care with this now-former strategic partner as the level of care we value and strive to consistently meet through our team.

Of course, we’re not perfect and I’m certainly not suggesting we are, but there was enough of a disparity that it warranted a change.

No matter your business or background, your clients know exactly how much you truly care by how well you serve them.

This is my encouragement for you to go the extra mile, to prove to your clients they’re more than simply an account number. They’ll notice because it doesn’t take much to make a great impression with clients if you serve them better than anyone else.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”